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News About The Market on Oak

The Clauses Are Coming to Town

Spruce Pine, NC (Oct. 30, 2014)- Santa Claus is coming to town but not without Mrs. Claus.  The Market on Oak in Spruce Pine is announcing two special dates for children to meet with Santa and Mrs. Claus.

On Saturday, November 29, 2014, Santa and Mrs. Claus will be at the Market on Oak for Story Time and milk and cookies with The Clauses.  Children are invited to come and hear Mrs. Claus read a holiday story while they enjoy milk and cookies.  Santa will be joining Mrs. Claus and they both will be happy to take photos with children afterwards.  The story time will begin at 10:30 am at The Market on Oak.

Santa and Mrs. Claus will return on Saturday, December 13th for photos with Santa and Mrs. Claus.  Photographers from Dewberry Photography will be on hand to take photos of children and/or families with the Clauses.  Photos will begin at 10 am at The Market on Oak and end at noon.

The Market on Oak is located at 262 Oak Avenue, Spruce Pine, NC. For more information, contact The Market on Oak at 828-765-0571.


The Market on Oak Featured on WLOS TV Road Trippin’

The Market on Oak was recently featured WLOS-TV’s Road Trippin’ segment.  Check us out!

The Market on Oak Featured on Road Trippin’ TV segment


Book Signing with Author Perry Deane Young Coming March 19th

The Market on Oak will welcome Perry Deane Young for a book discussion and signing on Tuesday, March 19th at 6 PM at the Market on Oak store in downtown Spruce Pine.  Young has recently announced the publication of a new edition of his widely praised true murder mystery The Untold Story of Frankie Silver, Was She Unjustly Hanged?  a story about Mitchell County native Frankie Silver. Native son Perry Deane Young moves past the fiction to explore the fascinating true story of why Frankie Silver may have been unjustly hanged. Descendants of Frankie Silver, including area attorney Lloyd Hise, Jr. will join the discussion.  Books will be available for purchase at the event.


Happy Anniversary to The Market on Oak!

November is a special month at The Market on Oak! It was nine years ago that our non-profit project began as The Home of the Perfect Christmas Tree.  In a response to the dwindling manufacturing in our community, this project began to help local citizens create a new economy for themselves.  Today over 125 people participate in our project, creating beautiful handmade items, delicious food products, great music and enlightening books! We appreciate all of the support we have received through the past nine years and look forward to growing with you and for our community!


Popular Author, Ann B. Ross to visit Market on Oak for booksigning

The Market on Oak welcomes author Ann B. Ross,  popular author of the Miss Julia humorous suspense series, for a booksigning of her newest release Miss Julia to the Rescue.

Stop by the Market on Oak to meet Ann Ross and pick up a copy of her new book.

Ann Ross resides in WNC and is author of twelve previous novels featuring the popular southern heroine Miss Julia.

The booksigning coincides with the Mineral City Heritage Festival in downtown Spruce Pine so visitors can enjoy a full day of activities.

SAVORNC Magazine~Introducing the Market on Oak

CAROLINA TRAVEL PLANNER~ “The Best of Mountain Culture at The Market on Oak”
August 24, 2011 

The Home of the Perfect Christmas Tree in Spruce Pine, NC Transforms Into the Market On Oak

The new Market On Oak will offer Western North Carolina farmers, crafters, artisans, authors and musicians a place to sell their wares–and celebrate mountain lore. It’s time to head for the hills. The grand opening festivities are Saturday, September 3 during Labor Day weekend.

Spruce Pine, N.C. (Aug. 24, 2011) Next week, the charming downtown of Spruce Pine, N.C. will witness an extensive makeover. With a grand opening scheduled for September 3rd from 10 to 2 pm, the beloved Home of the Perfect Christmas Tree Store will transform into The Market on Oak. At the grand opening, guests can shop a bountiful farmer’s market, buy specialty food items, meet local authors, pause for a poetry reading, enjoy live music and shop for mountain crafts. They can also check out the appealing remodel and expansion of the store.

The mission is still the same for the energetic little-shop-that-could. Since 2003, The Home of the Perfect Christmas Tree, a non-profit organization, has supported more than 120 crafts people and small businesses with a multimillion dollar impact on the local economy. As The Market on Oak, its mission still remains: Offer and expand opportunities for individuals to make and sell the best of mountain culture while drawing visitors to the area.

  • The new store will include the addition of a farmers market, local specialty foods, music and books by regional authors.
  • Farmers’ market trial runs have proved very successful. The farmers market will be open on special days throughout the mountain growing season.
  • Farmers’ market goods will feature seasonal fresh produce and singular meat offerings such as fresh rabbit from Harty Farms. The line of specialty food items will expand. Unique offerings from regional farms include Fox Farm’s Flower Essence Jellies, Mountain Farms’ line of lavender-spiked vinegars, salts and goat milk soaps, local honey from Richard Baker and Alice Harty and organic berry jellies and dried herbs from Lilith Nielander.
  • Local artisan handiwork is still a key part of the mix with quilts, pottery, baskets, hand-blown glass and lots, lots more.
  • Expect live music, regional author book signings, and seasonal events throughout the year.
  • The shop will offer a mail-order store online at (Site launches next week.)

Why the change?

  • Studies from the last three years showed visitors thought the Home of the Perfect Christmas Tree store only sold holiday items. The rebranding and renovation invites traffic across the whole year.
  • The Home of the Perfect Christmas Tree will continue to be a part of the project until December 2012 when the license agreement with “The Year of the Perfect Christmas Tree” book author Gloria Houston expires.
  • The project began as a way to create income streams from individuals hard hit by manufacturing and furniture lay-offs. It still serves that purpose while also funding annual scholarships for local high school students.

“We are inviting visitors to come here and sample the work of our hands and hearts, and then we want them to take a piece of it home with them and make it part of their life,” says Patti Jensen Jensen of the Mitchell County Development Association. “The scope of the project has gotten bigger and better—and it’s even more fun.”

The Market on Oak is located at 262 Oak Avenue in charming downtown Spruce Pine, N.C. The town is located halfway between Boone and Asheville in the Great Smoky Mountains of North Carolina. Hours are Monday to Saturday from 10 am to 5 pm. Phone: (828) 765-0571. The new website will launch this week: <> . For a listing of additional craft, art or outdoor adventures to enjoy while exploring Spruce Pine, visit <> .


Susan Dosier,, 704.993.7871 mob

Patti Jensen,, 828-765-9033 ofc; Mitchell County Development Foundation

August 23, 2011

FACT SHEET: Market on Oak

(Formerly Home of the Perfect Christmas Tree)

August, 2011


Address and Phone: 262 Oak Avenue, Spruce Pine, NC 28777

1-866-485-8733 toll free or (828) 765-0571

We’re located in a storefront in historic downtown Spruce Pine, halfway between Boone and Asheville, NC; we’re 15 minutes away from the Penland School of Crafts.

What is Market on Oak?

Market on Oak is a non-profit lifestyle destination where artisan crafts people, farmers, musicians and authors from Western North Carolina sell and share their work. The shop speaks to the unique cultural values and way of life in the western North Carolina mountains.

Our mission is to provide the gifted, vibrant people of our region—many of whom have lost their jobs in the furniture and manufacturing industries to overseas factory relocations—a way to make a living doing what they love and what they know best. We want to be a place where you can come in the store, shop, smile and laugh and learn about our culture. Then we want guests to take a piece of “our way of life” home with you.

Market on Oak offers:

  • artisan crafts, pottery, quilts, furniture
  • books from local authors (as well as signings and lecture opportunities)
  • recordings and CDs including live music from local artists
  • specialty food products
  • a farmers market on special days throughout the growing season

Market on Oak Store Hours:

Monday through Saturday, 10 am to 5 pm

Check our website, for the latest events and to shop our mail-order website.




PAGE 2 of 2/ Market on Oak Fact Sheet


Who started the Market on Oak?

The Mitchell County Development Foundation is a non-profit organization dedicated to creating jobs and strengthening the educational system and promoting tourism in Mitchell County. We began the Home of the Perfect Christmas Tree in 2003 when author Gloria Houston gave the rights to her book “The Year of the Perfect Christmas Tree” to the town of Spruce Pine.  “The Home of the Perfect Christmas Tree” shop and mail-order website were soon born and became non-profit sales outlets serving more than 100 craftspeople and artists. Many of the items were licensed from the book, and all items were made by hand in the region.

The Home of the Perfect Christmas Tree ornaments were featured on the White House Christmas Tree in 2006. The store received coverage in Family Circle, USA TODAY and Southern Living. The products were featured in A Southern Season and Mast General Store retail stores.

Can I still get the items that were specific to the “Year of the Perfect Christmas Tree” book?

You can purchase these items until December, 2012. At that time, our licensing agreement will end, and these items will no longer be available.  Many of the artisans who worked on these items will be offering new products. Holiday items will still be a part of our merchandise mix.

Where does funding for this project come from?

Funding for rebranding the Home of the Perfect Christmas Tree as The Market On Oak came from a grant from the Z. Smith Reynolds Foundation. Long-term support has come from the Blue Ridge National Heritage Area, The Appalachian Regional Commission and the N.C. Department of Commerce, The Community Foundation of Western North Carolina, GoldenLEAF, and Handmade in America.


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